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The Brand Gym
This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road
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Livre numérique - PDF
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Livre numérique - ePub
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Date de sortie | 19 avril 2014 |
Langue | Anglais |
Éditeur | WILEY |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format PDF Aucune information disponible concernant l'accessibilité pour le format ePub |