Medias
Marketing 3.0
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures
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Date de sortie | 05 juillet 2010 |
Langue | Anglais |
Éditeur | WILEY |
Accessibilité | Aucune information disponible concernant l'accessibilité pour le format PDF Aucune information disponible concernant l'accessibilité pour le format ePub |